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Finding Success with Targeted Email CampaignsHow to reap the benefits of targeted emails with minimal effortBy Amy Black, Constant Contact Editor, Hints & Tips e-Newsletters
It's All in How You AskExploring the types of questions you can use in an online surveyBy Eric Groves, Constant Contact Senior Vice President, Worldwide Strategy & Market Development
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Why Relationship Email is a Marketing “Must” Generate leads and repeat business with email communications It is 15 times less expensive to sell to an existing customer than it is to acquire a new one. And, your own house list can yield response rates of 15%, or higher. That makes your house list one of your most important assets. Make the most of every visitor and every customer by building your email list, obtaining permission and communicating on an ongoing basis. The customer relationship vehicle of choice Keeps your business in front of your prospects and customers Builds loyalty and repeat business Quickest and most direct method of communication Delivers immediate results Measurable and repeatable! Ideal for new and growing businesses Easy – no technical skill required Incredibly affordable Makes small businesses look more professional Helps turn leads into customers by allowing you to build your relationship over time Positions you as an expert – create an informative newsletter and watch your readership grow as your subscribers forward your emails to friends! This excerpt is from Building Relationships and Repeat Business with Email. © 2005 Roving Software Incorporated d/b/a Constant Contact. New excerpts are posted each week. |