FREE Guide

Presentation Techniques Using PowerPoint^TM

PULPS^™ is a dynamic commercial loan pricing model designed to incorporate all the essential analytics required to determine if the pricing on a given commercial loan meets the profit objectives of the financial institution.  Cost of funds (updated every week), risk, origination, and servicing costs are all incorporated in the model.  Although the analytics behind the model can be quite cumbersome, this is transparent to the user through an easy-to-use internet model.  Because of the ease of use, the model becomes an invaluable tool to view the implications of seemingly minor changes in a loan pricing structure to the profitability of a loan being priced.  This can prove to be invaluable to the bottom line profitability of the institution.

 

Loan Officers can contact: dennis@hurdlegroup.com for a Free 30 Day Trial.

Finding Success with Targeted Email Campaigns

How to reap the benefits of targeted emails with minimal effort

By Amy Black, Constant Contact Editor, Hints & Tips e-Newsletters

 

It's All in How You Ask

Exploring the types of questions you can use in a survey

By Eric Groves, Constant Contact Senior Vice President, Worldwide Strategy & Market Development

 

Help for Marketers

http://spam.abuse.net/marketerhelp/

Why Publish an E-Newsletter?

“The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one.”

                                                (source: Peppers and Rogers)

 

“ A 5% increase in retention yields profit increases of 25 to 100 percent.”                      (source: Bain and Co.)

 

“Permission e-mail campaigns are ten times more effective than direct mail campaigns.”

                                               (source: IMT Strategies)

 

The results of this research and dozens of other studies add up to a simple conclusion: It’s a lot more cost effective and profitable to grow your business by increasing revenue and referrals from existing customers, than it is to keep chasing strangers. If you’ve got a “house list” of business relationships, you’ve got an extremely valuable asset.

 

From: Why You Need an E-Newsletter for Your Company.

© 2008 Constant Contact, Inc.

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